The Source Fine Jewelers
March 22, 2012
Orest Hrywnak
Co-Owner & President
Mr. Hrywnak,
I am writing in regards to our sponsorship that we held with the RazorSharks during the 2011-2012 season. I wanted to extend a thank you for this opportunity. During the season we had the opportunity to get The Source name and brand identity to many of those in the community of
Through on-site signage, program advertisements and a specialists in-game promotion surrounding The Source’s gold buying business, we were able to engage with the community and take a different avenue than traditional media to reach those that we may not otherwise reach.
In the past it has been rare for The Source to participate in such events, however the community involvement is something that we at The Source find extremely important not only to increase brand awareness, but to also connect with the community that we live in and serve. We boast that our customers are friends and neighbors, and supporting professional sports teams is our way of saying thank you to the loyal customers that come back to us again and again.
Due to the visibility of The Source at RazorSharks games we were even approached by other local sports teams to be a part of their season.
Source staff had the opportunity to get out to the event and experience all that the RazorSharks had to offer and saw a positive feedback from the fans towards The Source promotions. Community is so important, especially to small local business such as ours and being able to support the RazorSharks while gaining brand awareness is invaluable to us.
I want to thank you once again for this opportunity, congratulate you on a strong season and look forward to finishing out our sponsorship year strong!
Sincerely,
Kristin Balliet
Marketing and Advertising
The Source Fine Jewelers